Alexandra Plesner

Some Image

And Perceptions

Alexandra Plesner is an Austrian-born, London-based Creative Director and Project Manager, currently serving as the Special Projects Creative Assistant at Dazed & Confused.

With a background in market analysis and corporate brand positioning/strategy at Swarovski, she now regularly undertakes freelance ventures for various projects/clients providing research, creative strategy, marketing solutions and digital applications. For example Alexandra divised the V&A Connects Series evening talk "Fashion Blogging" in April 2012, making the digital tangible and exploring the boundaries of fashion in the context of the open web.

Since 2012 Alexandra is also working as a guest lecturer at London College of Fashion, focusing on digital fashion and visual communication.

Despite her commercial work, Alexandra founded the collaboration based project I Scream Factory, which began life during her MA studies at Central Saint Martins in London, in 2010. The project stems from her family's links to the world of frozen delicacies – with them founding a business that has past down through five generations. I Scream Factory explores perceptions of life through the medium of ice cream by delving into the metaphoric possibilities of the product.

Perceptions
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Creative Direction · Digital Marketing & On The Ground · Social Media · Project Management · Research · Ideas · Identity · Applied Imagination · Communication · Writing · Photography · Fashion · Design · Consultancy

Life is like ice cream, eat it before it melts.

Ask me anything